2011-10-12

Frankfurt StoryDrive - more than a trend show

All media conference brings the international media and entertainment worlds to the Frankfurt Book Fair
Frankfurt am Main, 05/10/2011 - Augmented reality, enhanced e-books, transmedia, gamification, marketing, media trends: Under the motto Storytelling & Storyselling the Frankfurt StoryDrive Conference (12 and 13 October) will bring international media stars to the Frankfurt Book Fair (12 to 16 October). Fifty experts from the fields of film, games, books and music will discuss and develop scenarios for the future of the media industry. The two-day trade conference will take place in the new Open Space Pavilion in the outdoor area of the Frankfurt exhibition centre (Agora), which features a contemporary design that provides the perfect setting for a conference focused on the future.
The Frankfurt StoryDrive speaker list reads like a Whos Who of the world of media. Pioneers from the computer game industry, like Gabe Zichermann, Louis-Pierre Pharand, Chris Hülsbeck, Matias Myllyrinne, Peter Larsson and Alexander Fernandez, will analyse and evaluate current trends. Top games publishers and developers from Europe and overseas will be sending speakers to Frankfurt, including Nintendo, Konami, Bigpoint, Frogster, Gameforge, Gamesload and Daedalic.
Prominent personalities from the film industry will also be in attendance, including David Heyman, producer of all eight Harry Potter films, financiers like Paul Brett and Christian Solomon, and HBO producer Peter Friedlander. Hollywood star Rupert Everett will provide a touch of glamour and offer exclusive insight into his over 30-year career in the media and his latest film. And blockbuster director Roland Emmerich will be on hand on the Friday of the Fair to present his latest film Anonymous as part of the StoryDrive programme.
The media business has changed in recent years. Content and stories are no longer bound to a specific format. Instead they expand to form an entire universe. Partnerships between technology and content providers are the order of the day and the media themselves are also merging closer together, explained project director Britta Friedrich. Frankfurt StoryDrive, and with it the opening of the Frankfurt Book Fair, reflects this development to other industries. Our launch of the first organised meeting place for the media industries is a direct response to the growing need for interconnectedness. The goal is to provide participants with new contacts in the neighbouring creative industries, along with the know-how for dealing with a media landscape that is increasingly converging, she added. In addition to the two-day conference, Frankfurt StoryDrive will feature the first business platform for crossmedia and transmedia rights and collaboration with its own Business Centre. The StoryDrive Business Centre is located in Hall 6.0 next to the Literary Agents & Scouts Centre (LitAg).
Facts and Figures
Frankfurt StoryDrive will take place on 12 and 13 October 2011 from 9:00 a.m. to 7:00 p.m. in the Open Space Pavilion on the Agora. The conference will be held in English. The StoryDrive Business Centre is located in Hall 6.0 and is open from 9:00 a.m. to 6:30 p.m. The StoryDrive Business Centre is reserved for conference attendees and accredited agents in the Literary Agents & Scouts Centre (LitAg).
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