Articles

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BBC Advertising report on the relationship between millennials and brands

BBC Advertising just published an international in-depth report on ‘millennials’ and the misconceptions surrounding this highly sought after generation. By conducting over 14,000 interviews across 31 countries and seven markets – Australia, Germany, USA, Canada, India, Singapore and South Africa – the report's findings make it easier for marketers in cultural institutions to target the most attractive and commercially receptive segment within that group. The report titled Reaching Affluent Millennials offers a deeper insight into the difference between ‘affluent’ and ‘non-affluent’ millennials and identifies the most valuable segment, ‘The Supercharged’.

Management Topic: Marketing & Communication
Cultural Area: General
Submitted by editor-in-chief on Nov 03, 2016

Conference report: Communicating the Museum, Berlin 2016

With the somewhat cryptographic acronym CTM16, the Agenda company organised the Communicating the Museum conference on 12 – 15 July 2016 in Berlin, Germany. As is usual with these conferences, one of their main “raison d'être” – reasons for existing – is the opportunity to inform yourself about the latest developments in a wide ranging of topics – in this case arts communications and fundraising – and to network with like-minded professionals. As such, CTM was able to provide the over 200 participants and 50 speakers from all over the world with plenty of opportunities to do so. All in all, “Communicating the Museum” gave ample food for thought and action to not only museum professionals but other arts institutions as well. 

Management Topic: Marketing & Communication
Cultural Area: Museum+Visual Arts
Submitted by editor-in-chief on Oct 24, 2016

More knowledge by friends. About the DMA Friends program and how to use “friendly“ information

The Dallas Museum of Art (DMA) is committed to knowing its museum visitors better and deepening their connection with the art displayed in its collections and special exhibitions. For over 10 years, the DMA has conducted research using diverse evaluative tools that support the staff in their efforts to better understand the preferences, actions and curiosities of its audiences. Through this increased knowledge, museums gain valuable insight for nurturing relationships between people, art, and museums. This knowledge also leads to increased mission impact in the communities it serves. 

Management Topic: Marketing & Communication
Cultural Area: Museum+Visual Arts
Submitted by editor-in-chief on Oct 11, 2016

Museum Friends Associations: Membership and Fundraising Models in Evolution

This article’s core question is what organizational structures promote functions that are often considered secondary to museums’ scholarly competencies. These operations include revenue generation such as fundraising, meetings and events, museum shops etc. Over the last five decades or so, German friends’ associations have developed organically to fill many of these needs. In the United States, in contrast, museums fulfill these functions themselves, including their membership programs, suggesting an intriguing contrast and lessons to be learned.

Picture: Washington Irving and his Literary Friends at Sunnyside

Management Topic: Marketing & Communication
Cultural Area: Museum+Visual Arts
Submitted by editor-in-chief on Oct 06, 2016

Internet Matters in Beijing, Guiyang, Brooklyn and Del Ray. Conversations with Cultural Managers

Jeremie Gluckman spoke with the cultural managers working with or within arts enterprises in the U.S. and China – Sarah Horowitz, Dr. Liu Juan Juan, Nikiko Masumoto, and Nasrene Haj. These leaders are all using the internet to engage local communities and share stories with the world. All the while, they are wrestling with challenges related to representation when contributing to the sea of messages, information, and images online. They are also equipped with an awareness of skewed access.

 

Management Topic: Marketing & Communication
Cultural Area: General
Submitted by editor-in-chief on Sep 05, 2016

Book review: Glogner-Pilz and Foehl, Handbuch Kulturpublikum (Handbook of Cultural Audiences)

Review by Prof. Dr. Patricia Dewey Lambert. The research topic of public participation in arts and culture is garnering ever-increasing international attention. A recent contribution to the international literature in this field is the German Handbuch Kulturpublikum: Forschungsfragen und -befunde, edited by Patrick Glogner-Pilz and Patrick S. Foehl (Handbook of Cultural Audiences. Research questions and findings). Comprised of chapters by 24 of today’s leading German scholars, this innovative resource provides a veritable encyclopedia of insight into the contemporary state of theory, methods, and practice in this field of research in the German-speaking countries of Europe. The contributors to this volume also systematically position their research on cultural participation and arts audiences within emerging international approaches to the field, thus offering the reader deep insight into what is a uniquely German scholarly lens. 

Management Topic: Marketing & Communication
Cultural Area: General
Submitted by editor-in-chief on Mar 29, 2016

YAJA - Young Art Journalism Awards in cooperation with Arts Management Network

YAJA is a project powered by Art News Portal to foster art journalism among journalism and creative art students worldwide. Themed "Contemporary art and culture captured by emerging journalists and creatives", YAJA gives students the opportunity to showcase their talent in capturing art and culture in a creative way. YAJA focuses on students who found their love for journalism and are a looking for an opportunity to impress future employers with a great piece of arts journalism. Since Arts Management Network is committed to the love for arts and journalism as well, we decided to invole in YAJA as a media partner. After the closing of the submission entries for YAJA in September 2016, we will select the best articles on cultural management, arts administration, creative industries and marketing, and publish them in a special issue of the Arts Management Quarterly with over 8.000 subscribers from arts institutions, cultural policy and the creative industries wordwide.

Management Topic: Marketing & Communication
Cultural Area: General
Submitted by editor-in-chief on Jan 18, 2016

Call for Papers, Workshops, Events & Activities: Museum Next Dublin

For the last seven years MuseumNext conferences have focused on the future of museums and how the sector is forging ahead, showcasing innovative ideas and delivering thought-provoking insight. The Museum Next team continues to do so with the next conference taking place in Dublin in April 2016 and is looking for speakers to deliver energetic and inspiring 20-minute presentations. Deadline for Workshops, Events & Activities is Friday 13 November 2015. Deadline for Paper Submissions is Friday 27 November.

Management Topic: Marketing & Communication
Cultural Area: Museum+Visual Arts
Submitted by editor-in-chief on Oct 26, 2015

CFP International Conference Montréal 2016: For and Against Models of Official Multiculturalism and Multilingualism

In May 2016, the international interdisciplinary conference “For and Against Models of Official Multiculturalism and Multilingualism” will welcome experts from a broad range of disciplines to exchange views on official multilingualism in national, regional and municipal contexts at McGill University Montreal. While official multilingualism promotes and protects equal linguistic rights in legislation, often the constitution, for historic and symbolic reasons official languages do not always enjoy equal status in practice. Unequal cultural and linguistic power relations have been studied by numerous scholars in various disciplines and are recognized as a major hurdle to achieving true equality. In anticipation of Canada’s 150th birthday as an officially bilingual country, the conference will invite scholars to present research findings on the challenges and successes of multilingualism.

Management Topic: Marketing & Communication
Cultural Area: General
Submitted by editor-in-chief on Mar 31, 2015

Getting the art to our users: A user-centred approach to navigate Tate's digital content

Researchers. Art Enthusiasts. Self-improvers. Explorers. Users come to Tate’s website with different motivations, knowledges of art, and have different preferences for browsing information online. At Tate, we have undertaken research to understand, analyse and map these users’ needs and expectations. We have then used this analysis to consider how we can develop more effective ways for users to find and consume our content about art, as well as enabling users to create their own experiences and meanings. In this article, we outline our research and visit matrix, and how this framework could go on to inform how we improve our online content. An article by Emily Fildes, Digital Producer, and Elena Villaespesa, Digital Analyst, Tate.

Management Topic: Marketing & Communication
Cultural Area: Museum+Visual Arts
Submitted by editor-in-chief on Jul 30, 2014