Don't Just Applaud-Send Money! : The Most Successful Strategies for Funding and Marketing the Arts

Drawing on sources throughout the arts community, Reiss has collected more than 100 ideas proven successful in actual practice. Each is presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fundraising or marketing campaign.



Paperback: 146 pages

Publisher: Theatre Communications Group Inc.,U.S. (16 May 1996)