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Category: Overview / Cultural Areas / Museum & Heritage
book cover
The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions _POPULAR

AuthorSue Runyard
ISBN: 0742504077
Description: Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Added on: 2003-01-29 15:29:58
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