Complete Guide to Book Marketing

The Complete Guide to Book Marketing provides publishers, authors, self- publishers, and publishing staff with practical and effective strategies for reaching the largest possible audience. This comprehensive resource covers marketing to the book trade and the library market, selling direct and building a direct-mail program, marketing on the Internet, tapping into special sales opportunities and non-bookstore outlets, creating an effective PR campaign; and crafting persuasive marketing copy. Concisely written and brimming with specific examples, this authoritative reference also includes a marketing timeline and checklist, a sample document section with expert press releases and pitch letters, and a resource appendix of vital publications and organizations.

David Cole is a marketing consultant and writer with twenty-five years of experience in the publishing business. The principal of Cole Associates in Berkeley, CA, he is a frequent speaker at book publishing workshops and has taught writing, literature, and book marketing on the college level. He was founder and first president of the San Francisco Bay Area Book Festival.