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Category: Overview / Cultural Areas / Museum & Heritage
book cover
Museum Store Management _POPULAR

AuthorMary Miley Theobald
ISBN: 074250431X
Description: Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ("Tax Status and the IRS"), and Internet information on vendors and other resources.

Mary Miley Theobald graduated from the College of William and Mary in Williamsburg, Virginia, then put her B.A. in American History and her M.A. in Administration and Interpretation of Historic Sites to good use across town at Colonial Williamsburg. She soon found that she liked history best when it made money for museums. Over the years she developed historically accurate products for the Historic Area stores, assisted in the opening of three "new" historic shops, and learned a good deal about managing these nine establishments and training their costumed employees in historical interpretation. Today Theobald is an adjunct at Virginia Commonwealth University where she teaches American history and museum studies, a sometime museum store consultant, and a freelance writer.

Paperback: 260 pages
Publisher: Altamira Press; 2 edition (December 2000)
Added on: 2003-02-05 12:50:48
Hits: 15347
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