Waiting in the Wings: A Larger Audience for the Arts and How to Develop It

Audiences for the performing arts are growing, and this growth can be largely attributed to a new attitude among American presenters of the arts. Arts administrators are no longer content to present to audiences who are the usual mix of the wealthy and highly educated. Somewhere out there is a diverse audience waiting to discover a love for the arts, and this book gives a great deal of advice on how to reach those individuals. For the arts administrator who is interested in building an audience base that is young, diverse, adventurous, and appreciative, this book is a wonderful tool. Morrison and Dalgleish's passion for the arts is evident through their entertaining, informative writing.