Books and Magazines

Arts Management Network provides the world's largest directory of publications in the field of arts management. You will find more than 500 books and magazines with detailed information. If you order books with our partner Amazon, you can directly support our network. Don't hesitate to tell us via email, if you miss a book or magazine, in order to keep this directory up to date.  


Category: Overview / Cultural Areas / Leisure & Tourism
book cover
Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management _POPULAR

AuthorBob McKercher, Hilary Du Cros
ISBN: 0789011069
Description:  Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors - one, a tourism specialist, the other, a cultural heritage management expert - present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products.
Added on: 2003-09-09 12:58:15
Hits: 10533
Order from Amazon.com
Order from Amazon.co.uk
Order from Amazon.de
Order from Amazon.fr
Order from Amazon.ca