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Category: Overview / Management Topics / Arts Financing & Sponsorship
Improving the Performance of Sponsorship
Author: Ardi Kolah
Description: Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.
Ardi Kolah BA, LL.M, FCIM, FIPR, FRSA Chartered Marketer Master of Laws (LLM), Director of the Institute of Public Relations, Fellow of the Chartered Institute of Marketing, Chartered Marketer and Fellow of the Royal Society of Arts. One of Europe’s leading marketing and communication practitioners.
Added on: 2003-10-23 18:33:17