Caroll Michels

How to Survive and Prosper As an Artist: Selling Yourself Without Selling Your Soul

Publisher: Holt Rinehart and Winston
ISBN: 0805068007
Number of pages: 369
Publishing Date: 2001-11-01
Category: book (softcover)
 
This classic handbook - now it its fifth-revised edition - is the preeminent guide to taking control of your career and making a good living as an artist. Caroll Michels guides artists through the process of transcending career blocks and navigating through the often bewildering corridors of power that lead to success in the art world.

Drawing on more than three decades of experience, Michels provides advice and information on obtaining gallery representation, working with private dealers, selling from your studio, and generating exhibition opportunities in traditional galleries, alternative spaces, and in museums. Included is a wealth of insiders' information on how to establish prices for your work, negotiate with dealers to your advantage, and stay on top of media and public relations.

The new edition is fully updated with strategies for using computer technology and the Internet for presentation tools, marketing, and making national and international connections. An updated appendix adds Web site addresses and more than 1,100 resources on more than 40 topics, including on-line galleries, grants, legal and accounting services for artists, internships, art colonies, the corporate art market, public art programs, mailing lists, studio and housing, insurance, creative challenges, photographing artwork, and organizing paperwork.

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