Books and Magazines

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Category: Overview / Management Topics / Marketing & Public Relations
book cover
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World _POPULAR

AuthorAl Lieberman, Pat Esgate
ISBN: 0130293504
Description: This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism.
Added on: 2004-01-21 16:10:24
Hits: 6110
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