Books and Magazines

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Category: Overview / Management Topics / Event & Venue Management
book cover
Festival and Special Event Management _POPULAR

AuthorJohnny Allen, Ian McDonnell, William O'Toole, Rob Harris
ISBN: 0471421820
Description: This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.
Added on: 2004-01-30 20:10:27
Hits: 11683
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