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Stephen Cashman
Thinking BIG!: A guide to strategic marketing planning for arts organisations
ISBN: 1903315069
Publishing Date: 2009-01-28
Category: book ()
Written to enable even the smallest arts organisation to create and implement a strategic marketing plan, this is a significant new publication. Its all there - SWOT, scanning the world outside for competitors and collaborators, sorting your dogs from your cash cows, matrices. An impressive range of tools drawn from a wide range of sources and presented in an arts-friendly manner.
Published 2003 by Arts Marketing Association
Published 2003 by Arts Marketing Association
Buy this book (affiliate links)
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