Stephen Cashman

Thinking BIG!: A guide to strategic marketing planning for arts organisations

ISBN: 1903315069
Publishing Date: 2009-01-28
Category: book ()
 
Written to enable even the smallest arts organisation to create and implement a strategic marketing plan, this is a significant new publication. Its all there - SWOT, scanning the world outside for competitors and collaborators, sorting your dogs from your cash cows, matrices. An impressive range of tools drawn from a wide range of sources and presented in an arts-friendly manner.


Published 2003 by Arts Marketing Association

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