Books and Magazines

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Category: Overview / Management Topics / Marketing & Public Relations
book cover
Thinking BIG!: A guide to strategic marketing planning for arts organisations

AuthorStephen Cashman
ISBN: 1903315069
Description: Written to enable even the smallest arts organisation to create and implement a strategic marketing plan, this is a significant new publication. Itís all there - SWOT, scanning the world outside for competitors and collaborators, sorting your dogs from your cash cows, matrices. An impressive range of tools drawn from a wide range of sources and presented in an arts-friendly manner.

Published 2003 by Arts Marketing Association
Added on: 2009-01-28 13:11:37
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