Books and Magazines

Arts Management Network provides the world's largest directory of publications in the field of arts management. You will find more than 500 books and magazines with detailed information. If you order books with our partner Amazon, you can directly support our network. Don't hesitate to tell us via email, if you miss a book or magazine, in order to keep this directory up to date.  

Category: Overview / Management Topics / Organisation & Leadership
book cover
The Art Firm _POPULAR

AuthorPierre Guillet De Monthoux
ISBN: 0804748136
Description: This title explores the seemingly unorthodox alliance of the arts, management and marketing. Art firms - as avant-garde enterprises and arts corporations - have existed for at least 200 years, using texts, images and other types of art to create corporate wealth. The book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

408 pages, Stanford University Press
Published: February 2004
Added on: 2005-01-06 18:08:47
Hits: 10139
Order from
Order from
Order from
Order from
Order from