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Arts Management

Author: Derrick Chong
ISBN: 0415236819
Description: This work educates existing and future arts managers to appreciate their artistic, managerial and social responsibilities, to understand the context and conditions faced by arts and cultural organizations in contemporary society and associated critical issues in management

Derrick Chong has studied business administration and art history at universities in Canada and earned a PhD from the University of London for a comparative analysis of managerialism in art museums. His research projects tend towards management and the arts, including this study of arts management as a new sub-discipline.

Table of Contents

Preface

Abbreviations

Introduction

Arts research

Cultural entrepreneurship

Collaborations in the arts

Artistic leadership <lli>Strategic positioning and brand identity </lli>

Arts marketing and audience development

Management by numbers

Raising funds and financing

Organizational forms and dynamics

Bibliography