Ian Yeoman, Siobhan Drummond, Jane Ali-Knight

Festival and Events Management: An International Arts and Culture Perspective

Publisher: Routledge
ISBN: 075065872X
Number of pages: 440
Publishing Date: 2003-10-17
Branch: intersectorial
Category: book (softcover)
 
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.



With international contributions from industry and academia, the text looks at the following:


- Events & cultural environments

- Managing the arts & leisure experience

- Marketing, policies and strategies of art and leisure management



Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.


Paperback: 448 pages

Publisher: A Butterworth-Heinemann Title (17 Oct 2003)

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