2006-07-26
A good brand is a passion shared
A brand is not just "signs and symbols". The best way to think of a brand is "a collection of perceptions" because your "brand value" lies in your management of how people think and feel about you.
Colin Beats, the Author of this resource, is a brand management specialist with over 20 years' experience includeing work with Brandstorm Asia.
To read the full text and get some simple step to help:
http://www.fuel4arts.com/files/attach/Editorial_ColinBates_July06_Final.pdf
To read the full text and get some simple step to help:
http://www.fuel4arts.com/files/attach/Editorial_ColinBates_July06_Final.pdf
Fuel4Arts
http://www.fuel4arts.com/
http://www.fuel4arts.com/
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