2012-01-17

AMA press and PR summit – a collaborative future for arts and the media?

Museum of London, 8 March 2012, 10.00am to 4.45pmSponsored by Target Live / Media partner ArtsProfessionalwww.a-m-a.co.uk/summit

The AMA press and PR summit will provide an opportunity to hear from visionary keynote speakers about likely future directions for press and media and how the arts could benefit from emerging opportunities, trends and predictions.

This years event will also provide a rare opportunity to meet in small groups to review how the changes identified by our keynote speakers could impact on the arts. Joining delegates in these group discussions will be journalists and other practitioners from across a range of media newspapers, radio, TV, online etc.

Keynote speakers:

Paul Bradshaw, media consultant, author and trainer

Martin Belam, Lead User Experience Architect, Guardian News and Media

Paul Bradshaw and Martin Belam will consider the impact of the latest developments in online journalism (data journalism, citizen journalism, multi-platform journalism, etc.) on cultural journalism and outline challenges and opportunities for the arts sector.

This will include reviewing not only the impact on increasing access and integration with cultural news, but also the positive impacts on the medias ability to provide high quality cultural coverage and critique.

Round table discussions:

How can arts organisations and arts journalists work together to find and improve cultural journalism of the future? What barriers might exist? And how can we overcome these?

Delegates will have the opportunity to join round tables to chat to a journalist or media expert about the implications of the changes identified by our opening keynote speakers. Delegates will be able to choose two tables to attend during the round table session each will last for 30 minutes.

Round table hosts include:

Rebecca Jones, Arts Correspondent, BBC News

Rob Sharp, arts journalist (formerly The Independent)

Mark Shenton, theatre critic, Sunday Express and The Stage

Regine Debatty, blogger at we-make-money-not-art.com

David Bloom, Head of PR and Deputy Managing Director, Target Live

Liz Hill, Consultant Editor and Director, ArtsProfessional

Phil Miller, Group Arts Correspondent, The Herald and Times Group, Scotland

More speakers will be confirmed shortly.

For further information on the programme and speakers visit www.a-m-a.co.uk/summit

The cost is £147 +VAT for AMA members or £207 +VAT for non-members. To book a place, go to www.a-m-a.co.uk/summit or email jacqueline@a-m-a.co.uk