2006-08-28
An evidence-based case for arts sponsorship: Influencing key decision makers
Looking for sound arguments to build your case for sponsorship? This paper, which is written by David Cowan, the first in a series from Arts and Business, outlines the substantial economic and brand building benefits arts sponsorship offers corporations.
The contents include "why business should invest in arts sponsorship", "the audience strength of the arts", "five strengths of arts sponsorship" and so on.
To read more:
http://www.aandb.org.uk/Asp/uploadedFiles/File/REI_CowanPt1.pdf
To read more:
http://www.aandb.org.uk/Asp/uploadedFiles/File/REI_CowanPt1.pdf
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