2010-10-20

Articulating the Civic and Social Impacts of the Arts: The Arts & Civic Impact Initiative at Americans for the Arts

We know it happens. We have seen art save lives, cultural practices bring people together, cultural activism mobilize people, and artists activate the social imagination to make something new possible. While the potency of the arts as a catalyst for civic and social change is widely observed, cultural and community leaders struggle to measure it and make the case for the value of arts in civic engagement. Whose standards should apply? What evidence should be tracked and documented? How can hard-to-measure civic outcomes be substantiated? And, can they be attributed to our arts-based civic engagement efforts exclusive of other factors?

Through the Arts & Civic Engagement Impact Initiative, Animating Democracy at Americans for the Arts is supporting on-the-ground Field Lab learning to address these challenging questions. In our first phase we worked with an outstanding group of field leaders, researchers, evaluators, and funders (1) who share common questions about assessing and communicating the social impact of arts-based civic engagement work to coalesce knowledge and advance learning. The fruits of those individual and collective labors are assembled at IMPACT, a new component of a soon to be refreshed Animating Democracy website.
The IMPACT website (available in a beta version now) offers resources to help arts practitioners evaluate and report the social and civic outcomes of creative work. We like to say that IMPACT is a storehouse of resources for those who make a difference through the arts and who want to understand what difference theyre making. What follows is a brief introduction to the resources that can be found there. We look to our users to help make the site vital and dynamic. Look to our conclusion to learn how you can contribute.

By Barbara Schaffer Bacon and Pam Korza, in: CultureWork. A Periodic Broadside for Arts and Culture Workers, October 2010. Vol. 14, No. 4, University of Oregon
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