Starting a career in opera

To be successful in your self-branding as an artist, you have to think of yourself as a commodity, a product, a brand. Therefore it is well worth investing time and effort in self-management and self-promotion. The first international edition of our Arts Management Webinar on digital tools and latest developments in arts management will introduce you into how to consider yourself an entrepreneur.

 

The webinar will start with a presentation by Zenaida des Aubris, Consultant for International Cultural Events with over 30 years of international experience in management and production of classical music. She will explain how an own website, social media profiles and special digital resources for self-management and presentation as an artist can help you in self-promotion and self-branding. What is the importance nowadays of attending master classes, taking summer classes or partaking in competitions? Maybe they are even increasing since they give young singers the opportunity to network and help them hone their social skills. Zenaida will also explain why it does not hurt to know how arts institutions operate and communicate with their visitors and communities and what tools these decision makers to find the right artists.