2006-10-30
Arts Marketing: the Pocket Guide
Produced in partnership with the Centre for Professional Development, Australia, this handy pocket guide to arts marketing, which is written by Dr. Sharron Dickman, contains the tips and tools that will help answer readers questions about:
* writing an effective marketing program
* determining audience needs and identifying markets
* writing an effective marketing plan
* analysing and pricing your core product or service
* communication with the marketplace
* advertising and promotion
* using and handling the media
* direct marketing
* merchandising
* relationship marketing.
To download the pocket guide for free:
http://www.ozco.gov.au/arts_resources/publications/arts_marketing_the_pocket_guide/
* determining audience needs and identifying markets
* writing an effective marketing plan
* analysing and pricing your core product or service
* communication with the marketplace
* advertising and promotion
* using and handling the media
* direct marketing
* merchandising
* relationship marketing.
To download the pocket guide for free:
http://www.ozco.gov.au/arts_resources/publications/arts_marketing_the_pocket_guide/
Author: Dr. Sharron Dickman,
Resource form Australia Council
http://www.ozco.gov.au/
Resource form Australia Council
http://www.ozco.gov.au/
There are no comments for this content yet.
similar content
