2006-09-01

Arts Reach National Arts Marketing Conference 2006

Novato, CA -- Hundreds of top arts marketing professionals will gather on November 17-19, 2006 at New York University for the Arts Reach National Arts Marketing Conference 2006: Building Your Organization Through Strategic Marketing.
This conference is designed to help organizations focus their precious resources in the most effective ways to maximize the achievement of the organizations mission.

Arts Reach is the only how-to, results-oriented publication that describes successful revenue-generating strategies guaranteed to help all arts organizations. With support from several national and regional associations, this conference promises to be a watershed event. First, Arts Reach is collaborating with INTIX, The International Ticketing Association, to bring the best marketing and ticketing minds from around the world to share their knowledge.

Secondly, the leaders of National Arts Strategies, Russell Willis Taylor and Jim Rosenberg, will be drawing upon their extensive experience developing high-level national seminars as they lead two of the Plenary Sessions.

Thirdly, Arts Reach is working with national associations such as INTIX, American Association of Museums, American Symphony Orchestra League, Chorus America, Dance/USA, Opera America, National Alliance for Musical Theatre, The League of Historic American Theatres, and Theatre Communications Group, plus regional associations such as Western Arts Alliance, Association of
Midwest Museums, and Southeastern Museums Conference, to bring the members of these associations significant discounts to make it easy for them to attend.

Lastly, several corporate sponsors--some long-term and some new this year--are lending their financial support and expertise in numerous ways, all with the goal of advancing the field of arts management.

Corporate Sponsors:

DCM, Inc. (lead sponsor)
Patron Technology
AudienceWorks.com
Ruddle Creative
Blackbaud,
Tickets.com
Audience Research & Analysis
AudienceView
Target Resource Group

A sampling of the rich program of sessions, workshops, one-on-one consultations, and networking opportunities includes:

"The Great Debate -- Subscriptions vs. Single Tickets"; "The Mission, Branding and Research Loop: A 21st Century Imperative"; "Developing Creative Partnerships: Leveraging Corporate Sponsorships Beyond Just the Cash"; and "Marketing to Generation X and Y on Their Terms."

The Kimmel Center at New York University, located in historic Greenwich Village, is at
60 Washington Square South
New York, NY 10012

Arrangements for special rates for conference delegates have been made at several New York hotels. These hotels have early deadlines by which reservations must be made.

Space is limited; all of the conference details, including pricing, lodging and registration can be found at http://www.artsreach.com/conference.html
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