2006-11-01
Arts and Business – Attitudes Towards Arts Sponsorship
In this paper, it aimed to report the survey about the attitudes from both arts and business sectors in Sweden. Bengt Lidstöm, the researcher of Umeå University, pointed out two main questions at this study:
1. Why business sponsors arts institutions and why arts institutes try to get support from business?
2. What are the consequences of the sponsoring for the enterprises and the arts institutions respectively?
Further reading
http://neumann.hec.ca/iccpr/PDF_Texts/Lidstrom_Bengt.pdf
2. What are the consequences of the sponsoring for the enterprises and the arts institutions respectively?
Further reading
http://neumann.hec.ca/iccpr/PDF_Texts/Lidstrom_Bengt.pdf
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