2007-05-23
Arts fundraising. Getting the basics right
This piece offers practical advice by fundraisers for fundraisers. It gives an overview of the considerations that should be explored before getting started. It also outlines the tools needed to do the job and provides insight into the different sources of funding available.
Before fundraising begins, it is important to consider whether the project or organisation is 'fit for purpose'. Does it have a clear artistic vision? Is there a business plan? For potential funders, just as important as the artistic quality of the project is the quality of the organisation leading it.
Whether it is money from the public sector or a private company, no money will be forthcoming if the organisation or project cannot demonstrate its viability. Is it feasible that an individual would buy a car without being sure of the quality of the product or taking a test drive before buying? Too often people make the mistake of having the artistic side sewn up, but the engine that will deliver it is in need of repair or, worse still, an emergency roadside pick-up.
In a start-up situation, proving the case can be harder but a funder will need to see evidence of planning and be assured that the right advice has been taken and the appropriate structures are in place. Too often fundraising is marginalised and not seen as an integral part of an operation. Explore options around income generation that may prove fruitful and consider existing relationships with printers, hotels, travel companies and suppliers that may be developed into in-kind or cash partnerships.
Complete Article: http://www.projectsetc.org/finance_and_funding/arts_fundraising_getting_the_b.html
The Hub UK: http://www.thehubuk.com
Whether it is money from the public sector or a private company, no money will be forthcoming if the organisation or project cannot demonstrate its viability. Is it feasible that an individual would buy a car without being sure of the quality of the product or taking a test drive before buying? Too often people make the mistake of having the artistic side sewn up, but the engine that will deliver it is in need of repair or, worse still, an emergency roadside pick-up.
In a start-up situation, proving the case can be harder but a funder will need to see evidence of planning and be assured that the right advice has been taken and the appropriate structures are in place. Too often fundraising is marginalised and not seen as an integral part of an operation. Explore options around income generation that may prove fruitful and consider existing relationships with printers, hotels, travel companies and suppliers that may be developed into in-kind or cash partnerships.
Complete Article: http://www.projectsetc.org/finance_and_funding/arts_fundraising_getting_the_b.html
The Hub UK: http://www.thehubuk.com
An article by Wendy Smithers, Founder and Director of the hub
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