2006-06-22
Arts & Business: An evidence based case for arts sponsorship Part 1
This report is written by David Cowan, and it presents why business should invest in arts, what will influence the main decision-makers, and how arts and business work together.
Nowadays, under the so called knowledge-based economy, creativity and innovation are important for business. However, is it really valuable in being associated with arts side? How can Arts truly benefit Business and receive the sponsors from it?
To read the whole article: http://www.aandb.org.uk/Asp/uploadedFiles/File/REI_CowanPt1.pdf
To read the whole article: http://www.aandb.org.uk/Asp/uploadedFiles/File/REI_CowanPt1.pdf
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