2006-07-24

Audience Research Made Easy - A guide for small to medium performing arts organisations

This is a practical guide, which was written by Dr. Sharron Dickman, demonstrates how performing arts organisations can carry out cost-effective audience research.

Any organisation can do audience research, and this free practical guide demonstrates how. From informal observation to focus groups and questionnaires, it explores ways to manage this essential activity. Learn how to plan an audience research campaign from inception through to implementation.

In this document, readers, especially for the beginners, can attain the fundamental knowledge about audience research and analysis. For the arts organizations, what is the meaning of audience research? And what can audience analysis help the arts groups? Is it complicated and expensive to begin a research? What are the steps to make this audience research? And what will arts organizations analyze when they get the information?

Further reading:

* Forward and Introduction
http://www.arts.vic.gov.au/arts/downloads/Audience%20Development/1Foreward%20and%20introduction.pdf

* Module A
http://www.arts.vic.gov.au/arts/downloads/Audience%20Development/2%20Module%20A.pdf

* Module B
http://www.arts.vic.gov.au/arts/downloads/Audience%20Development/3Module%20B.pdf

* Module C
http://www.arts.vic.gov.au/arts/downloads/Audience%20Development/4Module%20C.pdf

* Glossary
http://www.arts.vic.gov.au/arts/downloads/Audience%20Development/5Glossary.pdf

Arts Victoria http://www.arts.vic.gov.au/
Fuel4Arts http://www.fuel4arts.com/