2006-12-07
Communication and Marketing of Cultural Institutions in French Speaking Switzerl
Publicity, advertising and marketing in cultural institutions are fields that have rarely been studied in French-speaking Switzerland. The general objective of the research aims at finding out how the clients of cultural institutions concerned with visual arts evaluate the quality of their communication and modify their behaviour accordingly.
To read the whole article:
http://neumann.hec.ca/iccpr/PDF_Texts/Courvoisier_Fabienne_Francois.pdf
http://neumann.hec.ca/iccpr/PDF_Texts/Courvoisier_Fabienne_Francois.pdf
Authors:
François H. Courvoisier
Professor of Marketing, University of Applied Sciences - Haute école de gestion, Neuchâtel, Switzerland
Fabienne A. Courvoisier
Research Associate, University of Applied Sciences - Haute école de gestion, Neuchâtel, Switzerland
François H. Courvoisier
Professor of Marketing, University of Applied Sciences - Haute école de gestion, Neuchâtel, Switzerland
Fabienne A. Courvoisier
Research Associate, University of Applied Sciences - Haute école de gestion, Neuchâtel, Switzerland
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