Digital Marketing Day on 10 November in London UK

The opening keynote will explore the changing nature of digital marketing. Neil Perkin, the founder of digital and media consultancy Only Dead Fish will be considering how arts marketers can apply social and emerging media ideas, channels and content to achieve a range of marketing objectives. He will outline how marketing communications is being turned on its head as a result of how people engage with digital content and will explore why he believes that social, local and mobile marketing will be the key to success in reaching and engaging audiences over the coming year.

To illustrate Neils thinking Susan will provide a case study from her experiences as New York Public Librarys Marketing Director and lead social evangelist to show how the library used its content and assets (collections, programs, services, staff) to drive user engagement. The session will provide insights from across its digital work, including a range of social media activities which have led it to being the number one library in the world on Twitter, Facebook and Foursquare.

Later in the morning, 3 seminar sessions offers the opportunity to go into the details and getting involved in the digital media practise. One session will explore how arts organisations can effectively rise to the challenge of embedding emerging digital marketing techniques within already busy schedules. Rachel Coldicutt, Founder and Director of Caper, will provide a thought-piece on the opportunities created for the arts by connected / interactive TV. How might we best use this emerging technology to reach new audiences and engage people with the arts from the comfort of their own homes? Tobias Möller from the Berlin Philharmonic will talk about how they are enabling people to watch live performances from the comfort of their own home on the internet anywhere in the world.

The Afternoon keynote will presented by Allegra Burnette, Creative Director of Digital Media at MoMA in New York. Allegra will provide a keynote presentation about how MoMA is integrating mobile into the communications mix to engage audiences in deeper ways with their work. She will explore the expanding appetite for mobile content and will provide insights into their comprehensive mobile website, apps for iPhone, iPod Touch and Android, and how these are being integrated with other digital tools and traditional marketing techniques to effectively reach out to new audiences.

Another afternoon session will provide three case studies from organisations tapping into the social, networked world of digital media to engage new audiences with the arts.

Jen Davies, Head of Communications and Marketing, Park Circus Films (previously at Glasgow Film) will demonstrate how achievable it is for all arts organisations to launch successful digital marketing campaigns regardless of budget and resources. Using case studies from both Glasgow Film and Park Circus Films, she will provide insights into how you might reach and engage people across the community prior to, during and after events.

Thomas Wickell, Marketing Director, Malmo Opera, Sweden, will describe the phenomenal success Malmo Opera achieved (in terms of reach, awareness and audience development) by launching a highly creative blog based around an opera production.

Jon Alexander, Project Manager, National Trusts MyFarm, will talk about how the National Trust has taken the concept of an online game to inspire a social media project MyFarm which enables 10,000 members of the public to have a say in the running of a real working farm.

The AMA digital marketing day 2011 is sponsored by Spektrix. Follow the event on Twitter via the hashtag "amadigiday".

More information: www.a-m-a.co.uk