2008-05-22

Gran Teatre del Liceu. Rising from the Ashes

Author: S. Poisson-de Haro

The long-awaited reopening of Barcelonas Gran Teatre del Liceu took place on 7 October 1999, five years after it had been destroyed by fire for the second time in its history. This tragic event presented an opportunity to build a new opera house in the best tradition of the old one from an architectural and acoustical point of view and using best practices from a management point of view.
Innovative public-private collaboration at the local, regional and national levels made reconstruction possible. After the first few seasons, the broad societal mission of education and access for all resulted in sold-out performances and the achievement of financial objectives. Today the Liceu benchmarks other industries to ensure that it is at the forefront of management practices in marketing, educating new audiences, particularly with Petit Liceu, a childrens program, and raising its international profile through HD broadcasts and the release of DVDs on the world market.

Details: http://www.gestiondesarts.com/index.php?id=1962

in: International Journal of Arts Management (IJAM), Volume 10 - N° 3 Spring 2008
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