2007-04-03
Influencing the Influencers: How Online Advertising and Media Influence Word of Mouth
Apart from sending a press release to your favourite bloggers, how can marketers efficiently spend marketing dollars to influence word of mouth? Results of this survey suggest that one answer can be found in the online habits and behaviour of social influencers.
In this report, it examines:
In this report, it examines:
Influencers cite web advertising as the second most important source for learning
more about products after websites; they are much more likely to cite web ads for this
than non-influencers
How influencers shop varies considerably from one product category to another
Influencers pay attention to ads, positively and negatively
Influencers use more of all media, particularly the Internet, and they embrace
emerging media
Download:
http://www.doubleclick.com/us/knowledge_central/documents/RESEARCH/dc_influencers_0612.pdf
more about products after websites; they are much more likely to cite web ads for this
than non-influencers
How influencers shop varies considerably from one product category to another
Influencers pay attention to ads, positively and negatively
Influencers use more of all media, particularly the Internet, and they embrace
emerging media
Download:
http://www.doubleclick.com/us/knowledge_central/documents/RESEARCH/dc_influencers_0612.pdf
Author: Heath Row
Research Manager of DoubleClick Inc.
Copyrights © 2006 DoubleClick Inc.
Resource from Fuel4arts
http://www.fuel4arts.com/
Research Manager of DoubleClick Inc.
Copyrights © 2006 DoubleClick Inc.
Resource from Fuel4arts
http://www.fuel4arts.com/
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