National Arts Marketing & Development Conference 2010

In light of the economic downturn, this conference is designed to help organizations focus their precious resources in the most effective ways to maximize the achievement of their organizations mission. As we enter a new decade, what new marketing and fundraising strategies must we adopt to not only survive, but thrive? Which ones that arent working well will we need to throw out? What paradigms shifts will be required of us to keep apace of the revolution in the way people are seeking cultural experiences?

Answers to these questions and many more will be on tap as you and delegates from across North America come together to discuss and learn the most effective and efficient ways arts organizations are moving forward. The faculty includes leaders from such organizations as Alvin Ailey American Dance Theater, the New York Philharmonic, the Greater Philadelphia Cultural Alliance, the Brooklyn Museum, and many others.

The Opening Plenary Session will begin the Regular Conference, March 14 & 15. Given by Diane Ragsdale, Associate Program Officer for the Performing Arts, The Andrew W. Mellon Foundation, its titled The Excellence Barrier: Why arts organizations need to stop selling the idea of excellence and start brokering relationships between people and art(ists).

There will be a pre-conference day presented by Patron Technology on Saturday, March 13, titled E-marketing E-mersion E-vent. New this year are two Post-Conference Days on March 16: Making the Case for Investment in the Arts will be led by Kay Sprinkel Grace and The Art of Pricing will be led by Rick Lester.

The Advance Registration Savings deadline is March 6, 2010; plus, when someone registers for the conference by that date, they can bring a colleague for FREE. Teams are encouraged to attend. Delegates can also register at the door.

The intimate size of this gathering provides maximum opportunities to rub elbows with industry experts and get individual questions answered. Delegates will be able to sign up for one-on-one consultations with several of the session presenters.

In addition to holding meetings for arts management professionals, Arts Reach publishes a how-to, results-oriented journal that describes successful revenue-generating strategies designed to help all arts organizations.

With support from several national and regional associations, this conference promises to be a watershed event. Arts Reach is working with national associations such as American Association of Museums, League of American Orchestras, Chorus America, Dance/USA, Opera America, Chamber Music America, The League of Historic American Theatres, and Theatre Communications Group, plus regional associations such as Western Arts Alliance and Museum Association of New York to bring the members of these associations significant discounts to make it easy for them to attend.