2010-03-23

New Thinking - Rules for the (R)evolution of Museums

This exciting new collection of essays by leading international museum practitioners focuses on the across-the-board innovations taking place in some of the world's most forward-thinking museums - and charts the new directions museums will need to take in today's increasingly challenging and competitive environment.

Among the world-class organisations sharing their innovative experience are:

Canada Agriculture Museum

Canadian Museum for Human Rights

Conner Prairie Interactive History Park

Cooper-Hewitt National Design Museum, Smithsonian Institution

Imperial War Museum

Liberty Science Center

Miami Science Museum

Museum of London

National Museum of Denmark

Royal Collection Enterprises

Smithsonian American Art Museum

Victoria & Albert Museum

Wellcome Collection

And among the stimulating and thought-provoking topics covered are:

Capacity Building and Cultural Ownership

Collective Conversations

Confessions of a Long-Tail Visionary

Creating A Utopian Experience

Crossing The Threshold: Design To Engage

Engaging the Public

Ethnographic Research: A Fresh Eye on Marketing

How Museums Speak

Inclusive Without Knowing It: How Can Visitor Research Help?

How To Increase Your Visitor Spend

Interpreting the Second World War

Serving Children When Parents Come Along

Souvenirs of Here: Diversity, Practical Museology, and Happiness

Because of the importance of the texts they contain, were releasing this book in our Preview Edition format, which provides early access to the books content - before its published. Order now at our discounted rate and you:

1. receive a complimentary copy of the book on publication in early April;

2. access the digital version as its being created, right now - online, download a copy, or print it out;

3. receive a great discount on the full price!

Among the highly experienced contributors to this volume are:

Ken Arnold, Head of Public Programmes, Wellcome Collection, London

Victoria Dickenson, Chief Knowledge Officer, Canadian Museum for Human Rights

Jeff Gates, Lead Producer New Media Initiatives, Smithsonian American Art Museum

Wayne LaBar, Vice President Exhibitions & Featured Experiences, Liberty Science Center

Nuala McGourty, Retail Director, Royal Collection Enterprises

Eithne Nightingale, Head of Diversity Unit, V&A Museum

Ellen Rosenthal, Executive Director, Conner Prairie Interactive History Park

Frazer Swift, Head of Learning, Museum of London

Gillian Thomas, President, Miami Science Museum

Margot Wallace, Associate Professor of Marketing, Columbia College

For more information and to order, please visit: www.museumsetc.com/?p=2703

Graeme Farnell, Publisher, MuseumsEtc

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