Performing Arts Administration and Management in Vietnam - A Comparative Study

Stemming from the fact that Vietnam had not developed any training course in arts and culture management, and also to examine performing arts administration and management in the current environment in Vietnam, a comparative study between Hanoi, Vietnam and Sydney, Australia was carried out to explore which management methods were utilised in performing arts organisations, and the need for training arts leaders in Vietnam. The suitability of pertinent training packages and tertiary arts management courses from Australia perspective are examined to determine whether then could be adapted to arts administration training in Vietnam. Case study approaches were employed, using judgmental sampling with some cases in Hanoi, and in Sydney. Some arts administrators involved with managing music-oriented organisations were interviewed utilising a life history approach. In addition, relevant documents and regulations in the arts field were analysed to lay a foundation for comprehending the operation and management of performing arts organisations in Vietnam. It is expected that this research will propose some pertinent arts management training courses in Australia to contribute to the area of arts management and the development of the entertainment industry in Vietnam, as well as obtain mutual benefits for both Vietnamese and Australian education.

To read the whole article:
http://www.idp.com/17aiecpapers/program/thursday/compmark2/LeThu100_p.pdf

Dr Huong T.K. Le,
Researcher in management at School of Management and Marketing, Faculty of Commerce, University of Wollongong.