2010-05-31
Pulling power - the social marketing revolution
AMA conference 2010
Royal Armouries Museum and Saviles Hall, Leeds UK
20-22 July 2010
The age of mass collaboration is upon us and critical trends are turning the world of work on its head. The social, interconnected world (on- and offline) in which we live is opening up new opportunities and new ways of engaging with the public.
It's simply no longer enough to create the most persuasive message, send it to the right target audience and expect them to make a rational decision to attend.
Speakers from the arts and commercial sectors will combine theory, examples of good practice and new ideas to explore how this interactive approach is radically changing arts organisations and arts marketing.
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