European Standard Occupational Profile of the Audience Developer

This report refers to "Audience Developer" as an ideal type for which a set of knowledge, skills, competences, and attributes required for arts and cultural organisations to reach new audiences. However, this list is not intended for a job position occupied by one person, but rather should reside in several people to be fully active and effective. In fact there can exist as many Audience Developer profiles as there exist cultural organisations. Depending on the context, the resources, and the organisation structure, the functions could be undertaken by a position also labelled with Education, Programming, Marketing, etc.

Click here to download the report in English.

Source: Adeste (Audience DEveloper: Skills and Training in Europe) project. Running over the course of 30-months (01/11/2013 - 30/04/2016) this project, funded by the European Unions Lifelong Learning Programme, Leonardo Da Vinci Development of Innovation aims to support cultural organisations and practitioners in having a greater impact on access to culture and cultural participation by answering the following questions: How can Europe support cultural managers and practitioners responsible for attracting audience development? What are the skills and attributes these audience developers need to successfully expand their institutions reach? How can they implement audience development policies while keeping their current cultural consumers loyal and happy? How can audience developer skills, attributes and best practice be adapted and transferred to different cultural sectors and countries in Europe?

The ADESTE report on "European Occupational Standard Profile of the Audience Developer" is closely linked to the project's report on "New Training Needs". The report is part of the ADESTE project Work Package 3, namely "Definition of the occupational standard profile for the European audience developer".