2006-02-20
Review: Cultural Marketing Conference, Tartu
The conference which focuses on cultural marketing opportunities and problems was part of the conference series "What is attractive culture", organized by the Tartu City Government.
The general aim of the cultural conference series was to study the problems related to cultural management, marketing and funding (both on the Estonian and world level) and to find answers to the questions that have emerged.
The general aim of the cultural conference series was to study the problems related to cultural management, marketing and funding (both on the Estonian and world level) and to find answers to the questions that have emerged.
The main questions of the first cultural conference that took place in the spring of 2004 were the Estonian national cultural policy, cultural sponsorship and the development perspectives of these fields. Now the second conference of the series focused on topics related to culture marketing. The conference was attended by 500 cultural managers and officials, festival and event organizers, and university and government officials.
Dr. Bonita Kolb was the keynote speaker. Dr. Kolb's presentation focused on the main differences between cultural marketing in the United States and Europe as seen from the American perspective. As part of the conference a publication entitled Ideeturg was produced which contained a feature article on US Cultural Strategy written by Dr. Kolb. In addition, Dr. Kolb was asked to sign copies of her book 'Kultuuriturundus' - the Estonian edition of her book Marketing for Cultural Organizations at the conference by her publisher AS Atlex.
Related websites:
Conference: http://www.tartu.ee/kultuuriturundus
IFEA Seminar: http://www.ifeaeurope.com/tartu
Book order: http://www.raamatukoi.ee/cgi-bin/raamat?22609
Dr. Bonita Kolb was the keynote speaker. Dr. Kolb's presentation focused on the main differences between cultural marketing in the United States and Europe as seen from the American perspective. As part of the conference a publication entitled Ideeturg was produced which contained a feature article on US Cultural Strategy written by Dr. Kolb. In addition, Dr. Kolb was asked to sign copies of her book 'Kultuuriturundus' - the Estonian edition of her book Marketing for Cultural Organizations at the conference by her publisher AS Atlex.
Related websites:
Conference: http://www.tartu.ee/kultuuriturundus
IFEA Seminar: http://www.ifeaeurope.com/tartu
Book order: http://www.raamatukoi.ee/cgi-bin/raamat?22609
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