2005-04-19

Sponsorship in Turkey

Sponsorship, which has a budget of million dollars in the developing world, is becoming a business act that benefits both sponsorship oriented organizations and the companies. Sponsor companies make the investment in order to reach their target market and meet their pre-specified goals in the long term, to contribute to institutionalization process or to motivate their employees.

Many artistic activities known throughout the world had met the spectators in Turkey by the sponsorship-oriented art organizations; correctly using, planning and ruling the resources created by sponsor companies. Many projects, which couldnt be realized because of inadequate money supply or states limited sources, have been carried out by material sources provided by sponsorship acts.

Read more about
1. The Development of Sponsorship in Turkey
2. Sponsorship Research in Turkey

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An article by Metin Belgin, correspondent, Istanbul