Sustainable Sport and Culture Management – Learning from the Past

The 1st Kufstein Summer School in Greece (August 22-28, 2010) focuses on the significance of sport and cultural management as one combined subject-area in which, over recent years, new synergies and challenges have emerged. Throughout the countries of Europe, terms such as identity, integration and cultural representation are being discussed extensively, thus revealing the increasing importance of sport and culture as integral parts of social encounters and intercultural exchanges. The Summer School reveals the historic lines of connection between the two, stemming from ancient times and continuing into the 21st century, which raise questions of the relationships between identity, the human body, and social representation. This also includes the impacts and challenges which make up sport and culture management. Organisational aspects as well as the historical, economic, and political issues that influence the staging of the various events will be discussed.