The Philanthropic Internet: How to Raise Funds Online

Online fundraising is booming. Nonprofit organizations, both large and small, embrace the Internet as a mechanism not only to solicit donations from individuals and corporations, but also to develop an ongoing relationship with donors. With the relative inexpensiveness of e-commerce technology and the advent of many third-party "charity malls" that help nonprofits solicit contributions, establishing an online presence has never been easier, and, in some respects, more crucial.

Complete article: http://www.nea.gov/artforms/Manage/Fundraising.html