2006-06-26

Do you know what the strategy is about and why it is so important? Do you have any project structure of marketing process?

In this online paper which is published by Arts Marketing Association provides a review of the definitions, theories and concepts about strategy, marketing and planning. It also is a practical manual that has a set of worksheets for arts organizations. As Graeme Drummond and John Ensor (1999) said, Strategy is concerned with making major decisions affecting the long-term direction of the business.