Trends in Event Marketing

A Study & White Paper by The George P. Johnson Company Agreat majority of middle-to-large-size companies now prominently include event marketing as part of their overall marketing strategy. Not only is event marketing considered vital to the success of these businesses, the emphasis placed on events also continues to grow.This white paper, based upon the results of an Intellitrends executive survey conducted in late 2001 (post 9/11), reveals how and why events of all types have become increasingly prominent marketing tactics.The paper then explores five major trends that emerged from the data survey findings. Among the most salient statistics found within this document.

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A report by our Polish correspondent Krystyna Wojnarowicz