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Wolfgang Lamprecht
is Head of Corporate Communications at the Kunstforum Vienna, advisor for Corporate Cultural Responsibility at, among others, UniCredit Bank Austria AG, lecturer and member of the research advisory board of the master program Cultural Communication at University of Vienna.
Newest content of Wolfgang Lamprecht
Sponsoring
Long Lives Corporate Cultural Responsibility 2015-04-29
Money for publicity: this over-simplistic marketing principle that underlies any sponsorship agreement is increasingly losing its attractiveness for corporate communications. Today, entrepreneurial cultural engagement is less about image or about customer loyalty than it is about the central asset of trust. Hence, the idea of corporate cultural engagement has to be rethought.
» Long Lives Corporate Cultural Responsibility
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