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Constance Smith
Art Marketing 101 (3nd edition)
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Publisher: Artnetwork Press
ISBN: 0940899493
Number of pages: 288
Publishing Date: 2007-03-27
Branch: intersectorial
Category: book (softcover)
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.
Table of Content
1. The Psychology of Success
2. Business Basics
3. Number Crunching
4. Legal Protection
5. Pricing
6. Shipping and Displaying
7. Planning an Exhibition
8. Creating an Image
9. Resumés
10. Photographing Artwork
11. Presentation Finesse
12. Navigating the Art Market
13. Promo Pieces
14. Sales Techniques
15. Advertising
16. Pitching the Press
17. Reps and Galleries
18. Shows and Fairs
19. Locating New Markets
20. Alternatives to Sales
21. Marketing Plans
Paperback: 279 pages
Publisher: ArtNetwork Press; 3nd edition (March 2007)
Table of Content
1. The Psychology of Success
2. Business Basics
3. Number Crunching
4. Legal Protection
5. Pricing
6. Shipping and Displaying
7. Planning an Exhibition
8. Creating an Image
9. Resumés
10. Photographing Artwork
11. Presentation Finesse
12. Navigating the Art Market
13. Promo Pieces
14. Sales Techniques
15. Advertising
16. Pitching the Press
17. Reps and Galleries
18. Shows and Fairs
19. Locating New Markets
20. Alternatives to Sales
21. Marketing Plans
Paperback: 279 pages
Publisher: ArtNetwork Press; 3nd edition (March 2007)
Buy this book (affiliate links)
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