Art Marketing 101 (3nd edition)

This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.

Table of Content


1. The Psychology of Success

2. Business Basics

3. Number Crunching

4. Legal Protection

5. Pricing

6. Shipping and Displaying

7. Planning an Exhibition

8. Creating an Image

9. Resumés

10. Photographing Artwork

11. Presentation Finesse

12. Navigating the Art Market

13. Promo Pieces

14. Sales Techniques

15. Advertising

16. Pitching the Press

17. Reps and Galleries

18. Shows and Fairs

19. Locating New Markets

20. Alternatives to Sales

21. Marketing Plans



Paperback: 279 pages

Publisher: ArtNetwork Press; 3nd edition (March 2007)