Arts Management

This work educates existing and future arts managers to appreciate their artistic, managerial and social responsibilities, to understand the context and conditions faced by arts and cultural organizations in contemporary society and associated critical issues in management

Derrick Chong has studied business administration and art history at universities in Canada and earned a PhD from the University of London for a comparative analysis of managerialism in art museums. His research projects tend towards management and the arts, including this study of arts management as a new sub-discipline.

Table of Contents
Preface
Abbreviations
Introduction
Arts research
Cultural entrepreneurship
Collaborations in the arts
Artistic leadership
Strategic positioning and brand identity
Arts marketing and audience development
Management by numbers
Raising funds and financing
Organizational forms and dynamics
Bibliography
Index


Hardcover, 172 pages

Publisher: Taylor & Francis, Inc., January 2002