CPR for Nonprofits

In his latest book "CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management", Alvin Reiss, one of the elder masters in the American arts management scene and editor of the printing newsletter "Arts Management", has collected again a huge amount of best practise examples. It is remarkably, that he not only covers examples from big enterprises, which have enough man-power and money to run new strategies. He also introduce smaller non-profit-organizations as a proof, that it is also possible to have success in those invironments. In seven chapters you can find examples for better public relations, successfully running events, how the communication with the board can be improved, or how a good fundraising strategy can raise your income.

At first, Reiss explains the specific problems and backgrounds, and after this he introduces successful strategies, beginnings, and concepts.
It is not a "how-to" book with final or direct solutions. But with the concepts and strategies the reader will get good reference points to solve specific problems.

At the end of each example, the author makes a summary of the most important points, brings comments for the strategy solutions, ask good questions with a relation to the reader's problems, and generate a core message.

CPR for Nonprofits, in fact, is a well-done book, which delivers interesting ideas to the reader. (Review by Dirk Schütz, Arts Management Network)