Cash in : Funding and Promoting the Arts

Cash In! is a lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case histories of programs and promotions that make money and win audiences for cultural organizations and projects of every kind. In this way the author explains the relationsship between Fundraising and Arts Marketing and, more important, tells us the secrets to get money for the arts. It is an excellent resource that provides a wealth of ideas for arts entrepreneurs seeking innovative fundraising techniques


Paperback: 248 pages

Publisher: Backinprint.com (April 2000)