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Leonard H. Hoyle
Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Publisher: John Wiley & Sons
ISBN: 047140179X
Number of pages: 256
Publishing Date: 2002-06-12
Branch: creative industries
Category: book (hardcover)
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
Buy this book (affiliate links)
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