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Ian Yeoman, Siobhan Drummond, Jane Ali-Knight
Festival and Events Management: An International Arts and Culture Perspective
Publisher: Routledge
ISBN: 075065872X
Number of pages: 440
Publishing Date: 2003-10-17
Branch: intersectorial
Category: book (softcover)
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Paperback: 448 pages
Publisher: A Butterworth-Heinemann Title (17 Oct 2003)
With international contributions from industry and academia, the text looks at the following:
- Events & cultural environments
- Managing the arts & leisure experience
- Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Paperback: 448 pages
Publisher: A Butterworth-Heinemann Title (17 Oct 2003)
Buy this book (affiliate links)
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