Festival and Special Event Management (Chinese, Second Edition)

This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.

Paperback: 485 pages

Publisher: Five Senses; 2nd edition (February 2004)